02.

Selected Projects

Movistar Plus+

Uala

Tigout

Canal+

M+ wanted to give life to their brand in a strong and stylish way, we joined forces with Plenty to create the animation of their branding and make the content the main feature on the Spanish leading platform.

  • Animation
  • Brand Identity
  • Design

Ualá approached us with an important request: they needed a spot to explain how to use the app and all the advantages the brand have to offer. With all the possibilities of Ualá in mind, we development a creative strategy that allowed us to represent how the brand could make people´s daily lives easier. This led us to create a script that smoothly integrated the apps´s interface with the users´daily lives.

  • Creative Thinking
  • Motion
  • Strategy

Tigout was a project where we wanted to show what happens when you mix a quality product with technology. The result was the same combination brought to the design and animation, where we could explore new techniques such as photogrammetry, to scan different desserts and speed up the realization process, with a realistic finish.

  • Brand Identity
  • Creative Thinking
  • Design

The TV Branding was based on very simple graphics resources such as speech bubbles for the audience to express themselves, emotipluses covering the entire screen so the channel and the audience can have their own code and the wide color palette that differentiates the 14 channels and enriches the network as a whole. The animation code is very close to the digital platform. Everything moves to the rhythm of the "+" , the Channel icon, that sets the pacing, guides us through the navigation pieces and discover the extensive Canal + grid.

  • Brand Identity
  • Creative Thinking
  • Design

Movistar Plus+

  • Brand Identity
  • Creative Thinking
  • Design

Uala

  • Brand Identity
  • Creative Thinking
  • Design

Tigout

  • Brand Identity
  • Creative Thinking
  • Design

Canal+

  • Brand Identity
  • Creative Thinking
  • Design

Movistar Plus+

M+ wanted to give life to their brand in a strong and stylish way, we joined forces with Plenty to create the animation of their branding and make the content the main feature on the Spanish leading platform.

Year

2021

Industry

Tv Branding

Services

Animation

Brand Identity

Design

01.

Using the logo as the main axis of the entrance and exit of the pieces, we kept the symbol as a cursor (+).
This was used as a general guide for paths and movements, and to conceptually promote the fact that the brand has more to offer every time you log in.

In some cases the + behaves as a video reproduction "slider", moving forward or backward in time; in others, it works directing and guiding to the different transitions of the pieces.

The result is a subtle, simple and modern package, giving the necessary space for the brand to function as a frame for the content that approaches to its users.

01.

Process

Credits

  • Conceptual & Creative Development: Sopa
  • Graphic Design Director: Erretres
  • Plenty More & Plenty:
  • Creative Director: Victoria Sanchez
  • Motion Director: Hernan Estevez
  • Executive Producer: Valeria Gigli
  • Design & Art: Lucía Izco
  • Animation: Martin Muerza, Pablo Ferreiro & Juan Di Carlo
  • Music: Lolo Micucci
  • Sound Technician: Javier Zubizarreta
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Uala

Ualá approached us with an important request: they needed a spot to explain how to use the app and all the advantages the brand have to offer.
With all the possibilities of Ualá in mind, we development a creative strategy that allowed us to represent how the brand could make people´s daily lives easier.
This led us to create a script that smoothly integrated the apps´s interface with the users´daily lives.

Year

2022

Industry

Uala

Services

Creative Thinking

Motion

Strategy

01.

We used a color palette that initially came from the brand itself, and added some tones that conveyed warmth and simplicity. Then we designed the different scenarios where users could use the app, showing how the simplicity of Ualá allowed them to get in touch with personal finances from anywhere.

The final result is this piece that simplifies the way to see Ualá and provides clarity when it comes to understanding its uses and possibilities, helping the brand to approach new users in a friendly and direct way.

Credits

  • Conceptual Direction: Victoria Sanchez
  • Strategic Direction : Maju Dorado & Victoria Sanchez
  • Script Development: Victoria Sanchez & Melisa Fernandez
  • Production: Plenty Studio
  • See the ful team at plenty.tv:
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Canal+

The TV Branding was based on very simple graphics resources such as speech bubbles for the audience to express themselves, emotipluses covering the entire screen so the channel and the audience can have their own code and the wide color palette that differentiates the 14 channels and enriches the network as a whole. The animation code is very close to the digital platform. Everything moves to the rhythm of the "+" , the Channel icon, that sets the pacing, guides us through the navigation pieces and discover the extensive Canal + grid.

Year

2014

Industry

Canal+

Services

Brand Identity

Creative Thinking

Design

01.

Emotipluses

The emotipluses complement the dialogue established by all of our graphic elements, adding a fresh and fun graphic resource that lightens the conversation, contributing an emotional link.

Animation of the emotipluses was key to the channel voice.

01.

Print Work

Credits

  • Creative Director: Mariano Farias & Pablo Alfieri
  • Art Director: Pablo Alfieri
  • Production: Inés Palmas
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Tigout

Tigout was a project where we wanted to show what happens when you mix a quality product with technology.
The result was the same combination brought to the design and animation, where we could explore new techniques such as photogrammetry, to scan different desserts and speed up the realization process, with a realistic finish.

Year

2020

Industry

Tigout

Services

Brand Identity

Creative Thinking

Design

01.

Tigout

The elegance of the product inspired us to create environments that generated tranquility and elegance, and that will be part of your day to day as your home, or working in a coworking, or in a hotel room at night, and of course in a plane to calm flight anxiety.

Credits

  • Executive Creative Director: Mariano Farias & Victoria Sanchez
  • Director: Luis Lopez
  • Executive Producer: Pedro Reales
  • Art Director: Luis Lopez
  • Production Coordinator: Clara Etcheverry
  • Design: Luis Lopez, Mauro Bressan
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Manifesto

Services

Brand Strategy

Our creativity is fueled by our strategic mentality, with the ability to resolve any challenge that may pop up, from briefs to final product.
We think and develop branding and communication strategies to achieve the objectives set in each phase of the project.

Visual Identity

We have an extensive network of collaborators who stand out in their areas where our clients belong.
We work with the selected team to create visual identities that stand out in the market and represent the personality of our clients.

Adversiting

We specialize in storytelling, with great resources at our disposal we can develop high impact communication campaigns having Plenty's team close to carry out the productions.

Experiences

Understanding that not all clients need the same thing is key, that's why we create innovative experiences, to help them reach new markets outside the traditional channels.

Featured Clients

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