02.

Selected Projects

Universal – Rebrand

Movistar Plus+

Uala

IOSI

CN – Wake Up

HBO

Tigout

Nat Geo Kids

Canal+

Expansive waves, lights and movement, these are the assets that we generated to bring a clear relationship between Universal and the new channels.

  • Brand Identity
  • Creative Thinking
  • Visual Identity

M+ wanted to give life to their brand in a strong and stylish way, we joined forces with Plenty to create the animation of their branding and make the content the main feature on the Spanish leading platform.

  • Animation
  • Brand Identity
  • Design

Ualá approached us with an important request: they needed a spot to explain how to use the app and all the advantages the brand have to offer. With all the possibilities of Ualá in mind, we development a creative strategy that allowed us to represent how the brand could make people´s daily lives easier. This led us to create a script that smoothly integrated the apps´s interface with the users´daily lives.

  • Creative Thinking
  • Motion
  • Strategy

Secrets and lies that intertwine an entire country. For fans of crime and espionage, this series has what it takes. We created with Amazon the Key Art for ''Iosi, el espía arrepentido''. It was important to show the complexity of the main character and the dynamics generated with the rest of the protagonists. Looks that point to different horizons, explosions and a cold treatment of the image impose mystery and put the viewer in the mood of the plot.

  • Design
  • Visual Identity

We all want to start our day in a good mood, that's why we worked with Cartoon Network on a graphic package that will fill the morning of the little ones with energy.

  • Creative Thinking
  • Design
  • Motion
  • Visual Identity

We worked together with HBO to create a look that is both On-Air and Online, so that when we are On-Air, we have the illusion of controlling the platform in the same way it works Online.

  • Brand Identity
  • Visual Identity

Tigout was a project where we wanted to show what happens when you mix a quality product with technology. The result was the same combination brought to the design and animation, where we could explore new techniques such as photogrammetry, to scan different desserts and speed up the realization process, with a realistic finish.

  • Brand Identity
  • Creative Thinking
  • Design

The project concept for this Rebrands was based on how to convert the Nat Geo logo, the world-famous Yellow Frame into a playful scenario taking the premise: "Because we know you are curious" as our starting point.

  • Brand Identity
  • Design
  • Strategy

The TV Branding was based on very simple graphics resources such as speech bubbles for the audience to express themselves, emotipluses covering the entire screen so the channel and the audience can have their own code and the wide color palette that differentiates the 14 channels and enriches the network as a whole. The animation code is very close to the digital platform. Everything moves to the rhythm of the "+" , the Channel icon, that sets the pacing, guides us through the navigation pieces and discover the extensive Canal + grid.

  • Brand Identity
  • Creative Thinking
  • Design

Universal – Rebrand

  • Brand Identity
  • Creative Thinking
  • Design

Movistar Plus+

  • Brand Identity
  • Creative Thinking
  • Design

Uala

  • Brand Identity
  • Creative Thinking
  • Design

IOSI

  • Brand Identity
  • Creative Thinking
  • Design

CN – Wake Up

  • Brand Identity
  • Creative Thinking
  • Design

HBO

  • Brand Identity
  • Creative Thinking
  • Design

Tigout

  • Brand Identity
  • Creative Thinking
  • Design

Nat Geo Kids

  • Brand Identity
  • Creative Thinking
  • Design

Canal+

  • Brand Identity
  • Creative Thinking
  • Design

Universal – Rebrand

Expansive waves, lights and movement, these are the assets that we generated to bring a clear relationship between Universal and the new channels.

Year

2022

Industry

Tv Branding

Services

Brand Identity

Creative Thinking

Visual Identity

01.

The origin, the Big Bang, the expansion of the universe. Universal behaves as the trigger of this story, and from that explosion gives rise to 5 new channels, as if they were part of a new galaxy.

01.

New dimensions, portals, expansion, power, this were the keywords for our conceptual development.
This is a renowned brand in the entertainment world, with users who are used to receiving quality content and our task was to reflect that in each type of channel as they shine with their own unique touch.

01.

Process


01.

Credits

  • Branding Agency: Plenty & Plenty More
  • Creative Director: Victoria Sanchez & Mariano Farias
  • Executive Producer: Pedro Reales, Clara Etcheverry & Gladys Esquivel
  • Producer: Pilar Ruarte & Estefania Aizaga
  • Art Direction: Francisco Capuzzi
  • Client: Universal
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Movistar Plus+

M+ wanted to give life to their brand in a strong and stylish way, we joined forces with Plenty to create the animation of their branding and make the content the main feature on the Spanish leading platform.

Year

2021

Industry

Tv Branding

Services

Animation

Brand Identity

Design

01.

Using the logo as the main axis of the entrance and exit of the pieces, we kept the symbol as a cursor (+).
This was used as a general guide for paths and movements, and to conceptually promote the fact that the brand has more to offer every time you log in.

In some cases the + behaves as a video reproduction "slider", moving forward or backward in time; in others, it works directing and guiding to the different transitions of the pieces.

The result is a subtle, simple and modern package, giving the necessary space for the brand to function as a frame for the content that approaches to its users.

01.

Process

Credits

  • Conceptual & Creative Development: Sopa
  • Graphic Design Director: Erretres
  • Plenty More & Plenty:
  • Creative Director: Victoria Sanchez
  • Motion Director: Hernan Estevez
  • Executive Producer: Valeria Gigli
  • Design & Art: Lucía Izco
  • Animation: Martin Muerza, Pablo Ferreiro & Juan Di Carlo
  • Music: Lolo Micucci
  • Sound Technician: Javier Zubizarreta
Back to top

Uala

Ualá approached us with an important request: they needed a spot to explain how to use the app and all the advantages the brand have to offer.
With all the possibilities of Ualá in mind, we development a creative strategy that allowed us to represent how the brand could make people´s daily lives easier.
This led us to create a script that smoothly integrated the apps´s interface with the users´daily lives.

Year

2022

Industry

Uala

Services

Creative Thinking

Motion

Strategy

01.

We used a color palette that initially came from the brand itself, and added some tones that conveyed warmth and simplicity. Then we designed the different scenarios where users could use the app, showing how the simplicity of Ualá allowed them to get in touch with personal finances from anywhere.

The final result is this piece that simplifies the way to see Ualá and provides clarity when it comes to understanding its uses and possibilities, helping the brand to approach new users in a friendly and direct way.

Credits

  • Conceptual Direction: Victoria Sanchez
  • Strategic Direction : Maju Dorado & Victoria Sanchez
  • Script Development: Victoria Sanchez & Melisa Fernandez
  • Production: Plenty Studio
  • See the ful team at plenty.tv:
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IOSI

Secrets and lies that intertwine an entire country.
For fans of crime and espionage, this series has what it takes.

We created with Amazon the Key Art for ''Iosi, el espía arrepentido''.

It was important to show the complexity of the main character and the dynamics generated with the rest of the protagonists.

Looks that point to different horizons, explosions and a cold treatment of the image impose mystery and put the viewer in the mood of the plot.

Year

2022

Industry

Amazon Prime video

Services

Design

Visual Identity

01.

Final Art

01.

Using blueprints of the buildings that suffered attacks along with the main headlines of the time, we were able to tell part of the Argentine history that marked the years that followed.

One of the most interesting challenges of this project was to generate fake newspaper covers,
we proposed a tagline written backwards as if it were a certain spy code,
appealing to the search for the truth.

01.

Process

Diving into a new project is always stimulating. And helping develop the branding and imagery for a new show on Amazon Prime was both fun and challenging.

With the protagonist of the show being a double agent, our first thought was to try and mantain his anonymity. So we tried a couple of things in that direction. Using only his silouhette, or just a faded part of his face, in juxtaposition with other characters and key elements from the plot. Trying to reflect his inner complexes and his transformation throughout the story. These first proposals were a bit dim and moody.

01.

We then moved to more classical approaches to the genre (drama / action / mistery), with a 'Heads in the sky above some action' layout. Keeping the silouhette of Iosi and the emotionally charged sentiment, but moving to a warmer more neutral color palette.

We also tried a more 'detectivesque' look. Filled with the quintessential elements from the genre. Particularly the ones from the 80s: typescripted text, red marker pointing to important things, and newspaper cutouts from the period of time the story takes place in.

01.

Finally we landed somewhere inbetween all these. A combination of the darker, more dramatic look from our first sketches, the espionage and period details as clues in and from the story, and the 'heads' layout that also works as an indication of hierarchy of the main characters, all subtly combined, playing with timelessness and abstraction.

Credits

  • Creative Director: Victoria Sanchez
  • Executive Producer: Pedro Reales & Gladys Esquivel
  • Production Coordinator: Daniel Bóveda Paz
  • Pre Production : Marina Dominioni
  • Lead Design : Francisco Capuzzi
  • Design : Francisco Capuzzi, Diego Quarone, Mauro Bressan, Lucía Izco, Agustina Bobadilla
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CN – Wake Up

We all want to start our day in a good mood, that's why we worked with Cartoon Network on a graphic package that will fill the morning of the little ones with energy.

Year

2019

Industry

Carton Network

Services

Creative Thinking

Design

Motion

Visual Identity

01.

Bold colors and friendly shapes. We developed a simple but effective look & feel that calls children to start their day with enthusiasm.

01.

Movement was a key concept for this project, our playful characters move vigorously across the screen generating colorful trails that helped us represent the energy of the morning.

01.

Process: colors and shapes

Credits

  • Creative Director: Victoria Sanchez
  • Executive Producer: Clara Etcheverry
  • Production Cordinator: Gladys Esquivel
  • Art Director: Francisco Capuzzi
  • Design: Natalia Ramadori
  • Animation Director: Hernan Estevez
  • Animator: Carol Enrique
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Nat Geo Kids

The project concept for this Rebrands was based on how to convert the Nat Geo logo, the world-famous Yellow Frame into a playful scenario taking the premise: "Because we know you are curious" as our starting point.

Year

2014

Industry

Nat Geo Kids

Services

Brand Identity

Design

Strategy

01.

Nat Geo Kids

Using the logo as a container, the idea was to give a constant brand presence in every type of communicational piece, creating unique, smart and distinctive content, intending to motivate kids to feel excited about exploring the visual campaign, and offering a flexible communication system through which the brand connects viewers through a non-written message.

Credits

  • Executive Creative Director: Mariano Farias
  • Executive Producer: Ines Palmas
  • Art Direction: Federico Bogado & Nicolas Gloazzo
  • Production Coordinator: Clara Etcheverry & Maria Alvarez Chaus
  • Design: Federico Bogado, Fede Kanno, Javier Eyherabide & Nicolas Gloazzo
Back to top

Canal+

The TV Branding was based on very simple graphics resources such as speech bubbles for the audience to express themselves, emotipluses covering the entire screen so the channel and the audience can have their own code and the wide color palette that differentiates the 14 channels and enriches the network as a whole. The animation code is very close to the digital platform. Everything moves to the rhythm of the "+" , the Channel icon, that sets the pacing, guides us through the navigation pieces and discover the extensive Canal + grid.

Year

2014

Industry

Canal+

Services

Brand Identity

Creative Thinking

Design

01.

Emotipluses

The emotipluses complement the dialogue established by all of our graphic elements, adding a fresh and fun graphic resource that lightens the conversation, contributing an emotional link.

Animation of the emotipluses was key to the channel voice.

01.

Print Work

Credits

  • Creative Director: Mariano Farias & Pablo Alfieri
  • Art Director: Pablo Alfieri
  • Production: Inés Palmas
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HBO

We worked together with HBO to create a look that is both On-Air and Online, so that when we are On-Air, we have the illusion of controlling the platform in the same way it works Online.

Year

2014

Industry

HBO

Services

Brand Identity

Visual Identity

01.

HBO

The branding needed to have coherence between all its digital platforms and that is why our work reached beyond On-Air to take on HBOGO, as well as their web and app with online content.

Credits

  • Creative Directors: Mariano Farías & Hernán Palazzo
  • Art Director: Fede Kanno
  • Animation Director: Hernán Estevez
  • Executive Producer: Ines Palmas
Back to top

Tigout

Tigout was a project where we wanted to show what happens when you mix a quality product with technology.
The result was the same combination brought to the design and animation, where we could explore new techniques such as photogrammetry, to scan different desserts and speed up the realization process, with a realistic finish.

Year

2020

Industry

Tigout

Services

Brand Identity

Creative Thinking

Design

01.

Tigout

The elegance of the product inspired us to create environments that generated tranquility and elegance, and that will be part of your day to day as your home, or working in a coworking, or in a hotel room at night, and of course in a plane to calm flight anxiety.

Credits

  • Executive Creative Director: Mariano Farias & Victoria Sanchez
  • Director: Luis Lopez
  • Executive Producer: Pedro Reales
  • Art Director: Luis Lopez
  • Production Coordinator: Clara Etcheverry
  • Design: Luis Lopez, Mauro Bressan
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Manifesto

Services

Brand Strategy

Our creativity is fueled by our strategic mentality, with the ability to resolve any challenge that may pop up, from briefs to final product.
We think and develop branding and communication strategies to achieve the objectives set in each phase of the project.

Visual Identity

We have an extensive network of collaborators who stand out in their areas where our clients belong.
We work with the selected team to create visual identities that stand out in the market and represent the personality of our clients.

Adversiting

We specialize in storytelling, with great resources at our disposal we can develop high impact communication campaigns having Plenty's team close to carry out the productions.

Experiences

Understanding that not all clients need the same thing is key, that's why we create innovative experiences, to help them reach new markets outside the traditional channels.

Featured Clients

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