02.

Selected Projects

IOSI

CN – Wake Up

HBO

Tigout

Nat Geo Kids

Canal+

Secrets and lies that intertwine an entire country. For fans of crime and espionage, this series has what it takes. We created with Amazon the Key Art for ''Iosi, el espía arrepentido''. It was important to show the complexity of the main character and the dynamics generated with the rest of the protagonists. Looks that point to different horizons, explosions and a cold treatment of the image impose mystery and put the viewer in the mood of the plot.

  • Design
  • Visual Identity

We all want to start our day in a good mood, that's why we worked with Cartoon Network on a graphic package that will fill the morning of the little ones with energy.

  • Creative Thinking
  • Design
  • Motion
  • Visual Identity

We worked together with HBO to create a look that is both On-Air and Online, so that when we are On-Air, we have the illusion of controlling the platform in the same way it works Online.

  • Brand Identity
  • Visual Identity

Tigout was a project where we wanted to show what happens when you mix a quality product with technology. The result was the same combination brought to the design and animation, where we could explore new techniques such as photogrammetry, to scan different desserts and speed up the realization process, with a realistic finish.

  • Brand Identity
  • Creative Thinking
  • Design

The project concept for this Rebrands was based on how to convert the Nat Geo logo, the world-famous Yellow Frame into a playful scenario taking the premise: "Because we know you are curious" as our starting point.

  • Brand Identity
  • Design
  • Strategy

The TV Branding was based on very simple graphics resources such as speech bubbles for the audience to express themselves, emotipluses covering the entire screen so the channel and the audience can have their own code and the wide color palette that differentiates the 14 channels and enriches the network as a whole. The animation code is very close to the digital platform. Everything moves to the rhythm of the "+" , the Channel icon, that sets the pacing, guides us through the navigation pieces and discover the extensive Canal + grid.

  • Brand Identity
  • Creative Thinking
  • Design

IOSI

  • Brand Identity
  • Creative Thinking
  • Design

CN – Wake Up

  • Brand Identity
  • Creative Thinking
  • Design

HBO

  • Brand Identity
  • Creative Thinking
  • Design

Tigout

  • Brand Identity
  • Creative Thinking
  • Design

Nat Geo Kids

  • Brand Identity
  • Creative Thinking
  • Design

Canal+

  • Brand Identity
  • Creative Thinking
  • Design

CN – Wake Up

We all want to start our day in a good mood, that's why we worked with Cartoon Network on a graphic package that will fill the morning of the little ones with energy.

Year

2019

Industry

Carton Network

Services

Creative Thinking

Design

Motion

Visual Identity

01.

Bold colors and friendly shapes. We developed a simple but effective look & feel that calls children to start their day with enthusiasm.

01.

Movement was a key concept for this project, our playful characters move vigorously across the screen generating colorful trails that helped us represent the energy of the morning.

01.

Process: colors and shapes

Credits

  • Creative Director: Victoria Sanchez
  • Executive Producer: Clara Etcheverry
  • Production Cordinator: Gladys Esquivel
  • Art Director: Francisco Capuzzi
  • Design: Natalia Ramadori
  • Animation Director: Hernan Estevez
  • Animator: Carol Enrique
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Nat Geo Kids

The project concept for this Rebrands was based on how to convert the Nat Geo logo, the world-famous Yellow Frame into a playful scenario taking the premise: "Because we know you are curious" as our starting point.

Year

2014

Industry

Nat Geo Kids

Services

Brand Identity

Design

Strategy

01.

Nat Geo Kids

Using the logo as a container, the idea was to give a constant brand presence in every type of communicational piece, creating unique, smart and distinctive content, intending to motivate kids to feel excited about exploring the visual campaign, and offering a flexible communication system through which the brand connects viewers through a non-written message.

Credits

  • Executive Creative Director: Mariano Farias
  • Executive Producer: Ines Palmas
  • Art Direction: Federico Bogado & Nicolas Gloazzo
  • Production Coordinator: Clara Etcheverry & Maria Alvarez Chaus
  • Design: Federico Bogado, Fede Kanno, Javier Eyherabide & Nicolas Gloazzo
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Canal+

The TV Branding was based on very simple graphics resources such as speech bubbles for the audience to express themselves, emotipluses covering the entire screen so the channel and the audience can have their own code and the wide color palette that differentiates the 14 channels and enriches the network as a whole. The animation code is very close to the digital platform. Everything moves to the rhythm of the "+" , the Channel icon, that sets the pacing, guides us through the navigation pieces and discover the extensive Canal + grid.

Year

2014

Industry

Canal+

Services

Brand Identity

Creative Thinking

Design

01.

Emotipluses

The emotipluses complement the dialogue established by all of our graphic elements, adding a fresh and fun graphic resource that lightens the conversation, contributing an emotional link. Animation of the emotipluses was key to the channel voice.

01.

Print Work

Credits

  • Creative Director: Mariano Farias & Pablo Alfieri
  • Art Director: Pablo Alfieri
  • Production: Inés Palmas
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HBO

We worked together with HBO to create a look that is both On-Air and Online, so that when we are On-Air, we have the illusion of controlling the platform in the same way it works Online.

Year

2014

Industry

HBO

Services

Brand Identity

Visual Identity

01.

HBO

The branding needed to have coherence between all its digital platforms and that is why our work reached beyond On-Air to take on HBOGO, as well as their web and app with online content.

Credits

  • Creative Directors: Mariano Farías & Hernán Palazzo
  • Art Director: Fede Kanno
  • Animation Director: Hernán Estevez
  • Executive Producer: Ines Palmas
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Tigout

Tigout was a project where we wanted to show what happens when you mix a quality product with technology. The result was the same combination brought to the design and animation, where we could explore new techniques such as photogrammetry, to scan different desserts and speed up the realization process, with a realistic finish.

Year

2020

Industry

Tigout

Services

Brand Identity

Creative Thinking

Design

01.

Tigout

The elegance of the product inspired us to create environments that generated tranquility and elegance, and that will be part of your day to day as your home, or working in a coworking, or in a hotel room at night, and of course in a plane to calm flight anxiety.

Credits

  • Executive Creative Director: Mariano Farias & Victoria Sanchez
  • Director: Luis Lopez
  • Executive Producer: Pedro Reales
  • Art Director: Luis Lopez
  • Production Coordinator: Clara Etcheverry
  • Design: Luis Lopez, Mauro Bressan
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Manifesto

Services

Brand Strategy

Our creativity is fueled by our strategic mentality, with the ability to resolve any challenge that may pop up, from briefs to final product.
We think and develop branding and communication strategies to achieve the objectives set in each phase of the project.

Visual Identity

We have an extensive network of collaborators who stand out in their areas where our clients belong.
We work with the selected team to create visual identities that stand out in the market and represent the personality of our clients.

Adversiting

We specialize in storytelling, with great resources at our disposal we can develop high impact communication campaigns having Plenty's team close to carry out the productions.

Experiences

Understanding that not all clients need the same thing is key, that's why we create innovative experiences, to help them reach new markets outside the traditional channels.

Featured Clients

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