02.

Selected Projects

Movistar Plus+

Uala

Tigout

Canal+

M+ wanted to give life to their brand in a strong and stylish way, we joined forces with Plenty to create the animation of their branding and make the content the main feature on the Spanish leading platform.

  • Animation
  • Brand Identity
  • Design

Ualá approached us with an important request: they needed a spot to explain how to use the app and all the advantages the brand have to offer. With all the possibilities of Ualá in mind, we development a creative strategy that allowed us to represent how the brand could make people´s daily lives easier. This led us to create a script that smoothly integrated the apps´s interface with the users´daily lives.

  • Creative Thinking
  • Motion
  • Strategy

Tigout was a project where we wanted to show what happens when you mix a quality product with technology. The result was the same combination brought to the design and animation, where we could explore new techniques such as photogrammetry, to scan different desserts and speed up the realization process, with a realistic finish.

  • Brand Identity
  • Creative Thinking
  • Design

The TV Branding was based on very simple graphics resources such as speech bubbles for the audience to express themselves, emotipluses covering the entire screen so the channel and the audience can have their own code and the wide color palette that differentiates the 14 channels and enriches the network as a whole. The animation code is very close to the digital platform. Everything moves to the rhythm of the "+" , the Channel icon, that sets the pacing, guides us through the navigation pieces and discover the extensive Canal + grid.

  • Brand Identity
  • Creative Thinking
  • Design

Movistar Plus+

  • Brand Identity
  • Creative Thinking
  • Design

Uala

  • Brand Identity
  • Creative Thinking
  • Design

Tigout

  • Brand Identity
  • Creative Thinking
  • Design

Canal+

  • Brand Identity
  • Creative Thinking
  • Design

Uala

Ualá approached us with an important request: they needed a spot to explain how to use the app and all the advantages the brand have to offer.
With all the possibilities of Ualá in mind, we development a creative strategy that allowed us to represent how the brand could make people´s daily lives easier.
This led us to create a script that smoothly integrated the apps´s interface with the users´daily lives.

Year

2022

Industry

Uala

Services

Creative Thinking

Motion

Strategy

01.

We used a color palette that initially came from the brand itself, and added some tones that conveyed warmth and simplicity. Then we designed the different scenarios where users could use the app, showing how the simplicity of Ualá allowed them to get in touch with personal finances from anywhere.

The final result is this piece that simplifies the way to see Ualá and provides clarity when it comes to understanding its uses and possibilities, helping the brand to approach new users in a friendly and direct way.

Credits

  • Conceptual Direction: Victoria Sanchez
  • Strategic Direction : Maju Dorado & Victoria Sanchez
  • Script Development: Victoria Sanchez & Melisa Fernandez
  • Production: Plenty Studio
  • See the ful team at plenty.tv:
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Manifesto

Services

Brand Strategy

Our creativity is fueled by our strategic mentality, with the ability to resolve any challenge that may pop up, from briefs to final product.
We think and develop branding and communication strategies to achieve the objectives set in each phase of the project.

Visual Identity

We have an extensive network of collaborators who stand out in their areas where our clients belong.
We work with the selected team to create visual identities that stand out in the market and represent the personality of our clients.

Adversiting

We specialize in storytelling, with great resources at our disposal we can develop high impact communication campaigns having Plenty's team close to carry out the productions.

Experiences

Understanding that not all clients need the same thing is key, that's why we create innovative experiences, to help them reach new markets outside the traditional channels.

Featured Clients

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Plenty More®

Uala

Ualá approached us with an important request: they needed a spot to explain how to use the app and all the advantages the brand have to offer.
With all the possibilities of Ualá in mind, we development a creative strategy that allowed us to represent how the brand could make people´s daily lives easier.
This led us to create a script that smoothly integrated the apps´s interface with the users´daily lives.

Year

2022

Industry

Uala

Services

Creative Thinking

Motion

Strategy

01.

We used a color palette that initially came from the brand itself, and added some tones that conveyed warmth and simplicity. Then we designed the different scenarios where users could use the app, showing how the simplicity of Ualá allowed them to get in touch with personal finances from anywhere.

The final result is this piece that simplifies the way to see Ualá and provides clarity when it comes to understanding its uses and possibilities, helping the brand to approach new users in a friendly and direct way.

Credits

  • Conceptual Direction: Victoria Sanchez
  • Strategic Direction : Maju Dorado & Victoria Sanchez
  • Script Development: Victoria Sanchez & Melisa Fernandez
  • Production: Plenty Studio
  • See the ful team at plenty.tv:
Back to top